EasyGo
Background
San Francisco has a sound Public transportation system. But, more than 69.8% of people still chose to drive to work. According to the SFMTA report, average auto speed is one measure of congestion. There has been a 25% drop in average vehicle speed in the past ten years. During the San Francisco weekday rush hour, 30%of streets face traffic jams. Drivers spend an additional 25 % of their commute time stuck in traffic jams. The Bay Area has a complete public transportation system. They can effectively transport people if people can make more use of the mass transportation system. Can avoid traffic jams. Reduce transportation costs. I want to promote the advantage of taking public transportation, walking, and riding bikes. Also, encourage people to avoid unnecessary driving to help drivers reduce time stuck in traffic jams.
舊金山擁有完善的公共交通系統。 但是,仍有超過69.8%的人選擇開車上班。 根據 SFMTA 報告,平均汽車速度是衡量擁堵的一項指標。 在過去十年中,平均車速下降了 25%。 在舊金山工作日高峰時段,30% 的街道面臨交通擁堵。 司機將額外 25% 的通勤時間花在堵車上。 灣區擁有完備的公共交通系統。 如果人們可以更多地利用公共交通系統,它們就可以有效地運送人。 可以避免堵車。 降低運輸成本。 我想宣傳乘坐公共交通工具、步行和騎自行車的好處。 此外,鼓勵人們避免不必要的駕駛,以幫助司機減少堵車時間。
Public transportation is safe and saves time.
Target audience
My target audience is those drivers driving on congested roads during rush hours. Especially single-person cars. And those workers, officers, and students who commute short distances.
目標客群
我的主要目標受眾是那些在尖峰時間在擁擠的道路上行駛的司機。 尤其是個人駕駛。 還有那些短距離通勤的上班族與學生。
Environment
The Kiosk is a multi-function processor system. It integrated an information system, ticket purchase system, and route planning. It is fast and convenient to buy the tickets, and even for the Bay Area Public Transportation System. The passengers don’t have to collect ticket cards everywhere. It can search and plan trips. Or find routes and operational information. Increase the convenience of taking public transportation.
A clean and bright bus stop and waiting space would significantly increase people’s willingness to take public transportation. A large screen shows complete information such as the real-time location of buses and subways and the estimated waiting time.
多媒體機台
多媒體機台集成了信息系統、購票系統和路線規劃。 買票又快又方便,連灣區公共交通系統也是如此。 乘客不必到處取票卡。 它可以搜索和計劃行程。 或者查找路線和運營信息。 增加乘坐公共交通工具的便利性。
一個乾淨明亮的公交站台和等候空間,會顯著提高人們乘坐公共交通工具的意願。 大屏幕顯示公交、地鐵實時位置、預計等候時間等完整信息。
Product
They are taking public transportation into a more straightforward thing through physical products. A multi-functional bracelet can show the vehicle information and ask for help when needed. The EASYGO card can travel unimpeded in the public transportation system of the Bay Area. Folding can provide helpful information and safety reports to travelers who need it. These products make it easier to take public transportation.
周邊產品
使用實體產品將公共交通變得更輕鬆。 多功能手環可以顯示車輛信息並在需要時尋求幫助。 EASYGO卡可在灣區公共交通系統暢通無阻。 DM可以為需要的旅行者提供有用的信息和安全報告。 這些資訊物使乘坐公共交通工具變得更加容易。
The App is the BEST way.
An essential delivery item is APP. It can get the operation timetable, plan the route and plan the way, and show the real-time location of the bus. The passengers can also reserve a sharing bicycle in the app. Moreover, this app can work together with the interactive bus stop to make a reservation for the bus so that passengers will never miss the bus again.
APP是整個項目中的關鍵。 可以獲取運營時刻表,規劃路線規劃路線,顯示公車即時位置。 乘客還可以在APP中預訂共享單車。 此外,該APP還可以與多媒體機台連動使用,為乘客預約公交車,讓乘客再也不會錯過公交車。
How to improve transportation
The new app will show the real-time location of buses and subways and the estimated waiting time, the distance to the destination, and the ticket price. It will minimize the difference between the estimated time and the actual arrival time at the destination as much as possible.
如何改善大眾運輸?
新的APP將顯示公車和地鐵的即時位置和預計等待時間、到目的地的距離和票價。 它將盡可能減少預計時間和實際到達目的地時間之間的差異,以提高搭乘意願。
Products Support
Smart bracelets are mainly used for assisting mobile apps. Make it easy to take public transportation. It can show vehicle information and ticket Qr code. The bracelet also has an ID card function to store value and sensor payments. When needed, the owner can use the SOS to seek assistance. Let the owner get timely help.
輔助配件
智能手環主要用於輔助APP。 方便乘坐公共交通工具。 它可以顯示車輛信息和車票二維碼。 手環還有身份證功能,可以儲值和感應支付。 需要時可以使用 SOS 尋求幫助。 以得到及時的幫助。
A Powerful Kiosk system
Improve the environment of the bus station. Make public ride information no longer confusing. Without rebuilding the bus stop, replacing one of the billboards with a large-size interactive screen to inform the bus waiting time and destination concisely and transparently. This will significantly enhance the functionality of the station. To be different from the app, I set the design direction to what happens inside the station. The kiosk system can buy every ticket and print tickets ordered from an app or other way. It also provides passengers with a variety of assistance.
多媒體系統
改善公車站環境。 讓公車信息不再混亂。 在不改造站體的情況下,將其中一個廣告牌更換為一塊大尺寸互動屏幕,簡潔、透明地告知公車候車時間和目的地。 為了與應用程序不同,我將設計方向設置為車站內發生的事情。 售票亭系統可以購買每張票並列印從APP或其他方式訂購的票。 它還為乘客提供各種諮詢與協助。
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