Improve the visual system to promote sightseeing.
The Exploratorium is a famous museum in San Francisco; Using a visual system to attract and increase the number of tourists was worth considering for this museum. Therefore, the first task was to formulate a new vision system for the Exploratorium. Using vision to convey science and entertainment simultaneously was the basis of this project. Then, create abstract art with colorful dots and visual effects to promote Exploratorium’s museum of science and entertainment. From this concept, this project developed a complete Visual Identity System.